IMPACT MARKETING STRATEGY, BRAND IDENTITY, SOCIAL MEDIA, PAID CAMPAIGNS
+37%
ticket sales
+640%
WEBSITE taps
+1,880%
organic reach
Driving Sales + Engagement While Helping Dogs Get Adopted
See how we helped a sailing tours company in Maine drive sales during the off-season and significantly boost reach and engagement within the local community– all while helping dogs get adopted and donating a portion of ticket sales from the Adoptable Dog Cruise campaign.
Client Challenges
Our Solution
We devised the "Adoptable Dog Cruise," a unique event that combined community engagement with a fun, dog-friendly experience. This innovative approach not only attracted attention but also created a memorable experience that resonated with both locals and tourists.
Through a targeted social media campaign and strategic partnerships, we generated buzz and effectively promoted the event. The campaign succeeded in increasing local engagement and helped several dogs find new homes, achieving our client’s goals and boosting their community presence.
Ultimately, the campaign demonstrated how creative, purpose-driven events can drive both engagement and positive outcomes, even in challenging market conditions.
Everyone loved the Adoptable Dog Cruise, myself included.
It was a blast taking the dogs out on the water, the local community loved it and were excited to show support, and we got a ton of love on social media. Plus, we got to help dogs get adopted and drive donations for our local shelter.
Ian Glass ● Owner, Sail Portland Maine
CAMPAIGN features
Positive Impact Marketing Strategy
We developed a tailored marketing strategy that highlighted the event’s unique blend of community engagement and dog adoption. This strategy focused on creating a strong emotional connection with the audience and amplifying the event’s positive impact.
Purpose-Driven Brand Makeover
To align with the campaign’s goals, we refreshed the brand’s image to emphasize its commitment to social good. This makeover included updating visual elements and messaging to reflect a purpose-driven approach that resonates with both local and tourist audiences.
Partnership Strategy + Development
We identified and forged partnerships with local businesses and organizations to enhance the campaign’s reach and credibility. These strategic alliances helped expand the event’s visibility and attract a diverse audience, reinforcing the campaign’s community-focused mission.
Content Creation + Distribution
Our team created engaging content tailored to promote the event across multiple channels. This included eye-catching visuals and compelling copy, distributed through social media, email marketing, and local media to drive awareness and participation.
