Spring marketing offers a breath of fresh opportunity to businesses, brands, and marketers looking to generate some buzz for the business.
People are waking up from their winter slumber and looking to get outside, feel good, and have fun with friends and family. Spring marketing in 2022 offers additional layers of opportunity and intrigue, and pandemic-worn masses begin considering travel and vacations again.
Use the spring marketing season to reach new audiences, build brand awareness, and drive interest in your product or services. These spring marketing ideas for 2022 will help you do just that.
Brighten up your spring marketing materials
Spring marketing offers the opportunity to tap into beautiful color palettes, from the light pastels of easter to the vibrant greens and blues of sunny days. After a long and gray winter, people tend to find spring colors renewing, comforting, and energizing.
Add a shot of spring colors into your marketing materials– whether social media posts, email banners, sales promos, or print mailers. Don’t make your brand unrecognizable, but add a few light touches of brightness here and there to make your materials pop and feel more like spring.
Play up the spring season
By springtime, people are ready to get out of the house and into the sunlight. Spring marketing should focus on experiences your audience is looking to have– traveling, seeing friends and family, being active– and how your products or services fit into that picture.
Spring offers several holidays– such as Mother’s Day and Easter– as well as the general good weather and change of attitude that the season brings. Use these elements in your spring marketing to help build positive brand associations.
Talk about beginnings in your spring marketing materials
Many see spring as a time to recharge and make positive change, whether in their personal or professional lives. From spring cleaning to new workouts and wardrobes, the new season motivates many to start something new or revive something neglected.
Use your spring marketing campaigns to inspire your audience to seek positive change through your products or services. Avoid shaming, pressuring, or using judgmental language– aim instead to inspire your audience to seek positive change and act as their guide in achieving it.
Run a spring donation drive
Donation drives tend to thrive during winter holidays, but community needs are just as high in the spring. Hosting a donation drive is a great way to give back to the community, and reach spring marketing goals– such as reaching new audiences and drive spring marketing goals like reaching new audiences, and stirring engagement around your brand.
Talk with a local donation center to see what kind of items are actually needed. Many collection organizations can only accept seasonal items that are actively needed. Invite your audience to contribute to the donation drive– whether by sending goods, donating money, or showing up to your storefront with donations in hand.
You might as well use your spring marketing campaigns to do some good!
Run a challenge or contest
Spring brings a buzz of energy and excitement in the air. It’s a great time to run a challenge or contest as part of your spring marketing campaign. Pick a prize that’s relevant to your product or service– like a free spa day or bundle of free products.
Don’t be afraid to get creative with the challenge, contest, or prizes! Think of something you could offer that would attract your ideal client. You could also opt for something more universal– like a cash gift card or flight vouchers– to widen the scope of people you’ll reach.
Team up with an influencer for a spring marketing campaign
Partnering with a relevant influencer is a great way to reach new audiences, build brand awareness, and drive growth. The key is to identify an influencer who has many of your ideal customers or clients in their audience– whether on social media or an email list.
Do the research to find a relevant influencer in your space. There are several expensive) platforms to help you do this. There is also good old fashioned research (or hiring us)! Work with the influencer to set goals, develop a content strategy, and plan your spring marketing campaign schedule.
Offer a spring discount
Spring marketing campaigns often rely on a discount– sometimes quite heavy– to draw in crowds who are looking to shop. 20-30% discounts are common in the spring marketing season, which can make not offering discounts difficult for brands looking to compete.
Run the numbers and consider offering a discount on your product or service– making sure it’s something you can actually afford. Keep in mind that new customers brought in through the discount could become a long-term customer or client.