The Story
A fast-growing real estate collective in the D.C. Metro area, Collective Property Consultants was stepping into a new era.
The brand had recently introduced a new partnership to provide more value and services to its client roster of homebuyers, sellers, and investors. With its dynamic team structure, close client relationships, and thriving referral system, the Collective PC was well-positioned to ride the red-hot real estate market of 2021.
As Collective PC continued to develop its brand and expand the team, it needed a flexible website platform, content marketing strategy, and lead generation framework that could evolve with the company and its growing team.
The Problem
While Collective PC’s previous website was pretty, it was built on a platform that was limited in functionality and flexibility.
The client needed a website that reflected its growing brand and team, but it also needed to transition its website to a new platform that could accommodate growth and more advanced content marketing, SEO, and lead generation strategies.
The Solution
We reimagined an entirely new website for Collective PC, designed to reflect the brand's budding growth, unique personality, and expertise in the DC Metro real estate market.
Content strategy played a major role; the website features in-depth neighborhood guides and blog posts designed to attract organic search traffic, establish expertise, and generate leads.
We chose to build the new website on WordPress, which provides impressive flexibility and functionality while still being user-friendly enough for the clients’ continued internal use.
Building the new website out on a temporary domain, we ultimately transitioned the new website to its final destination domain with no interruption to the client’s website, hosting, or email access.
The Feedback
"The Wholeheart team completely overhauled our website, adding tons of functionality in a visually clean way that isn't overwhelming to the user. The new design is a smart and sophisticated update from where we were, and also perfectly within our brand standards. They suggested content additions that were strategically designed to increase traffic by addressing underserved SEO terms. The end result is a website that is so much more than we envisioned it would be! By hiring Wholeheart, we got a product that was exponentially better than our expectations."
- KATIE GEFFKEN, FOUNDER, COLLECTIVE PC