About Wholeheart

Who we are, what we believe, and how we help brands thrive while making a difference.

Wholeheart is a purpose-driven marketing agency that helps brands grow through the power of positive impact.

team meeting

Whoever said purpose and profit don’t mix isn't doing marketing right.

If you're looking for a marketing team that can deliver real business results while aligning with your values and driving positive change, your search stops here. 

We specialize in working with small to mid-sized businesses that want to make a difference and make more money doing it. From brand development and marketing strategy to content creation and campaign execution, we "do marketing" in a way that benefits your business, your community, and the causes you care about. 

Meet the Founder: Alice Beth

Florida native Alice Beth launched Wholeheart Agency in 2020, driven by a passion for “positive impact business” sparked during her studies at the University of Florida, where she studied Communications and Sustainability. Alice was deeply moved by how the business sector impacts social and environmental issues.

After college, Alice moved abroad and ventured into freelance marketing, working across various industries in Central America. Though successful, she felt something was missing. Seeking to make a greater impact, she returned to the States and worked at a nonprofit in Washington, D.C. Realizing the nonprofit sector lacked innovative marketing approaches, she decided to take a different path.

That’s how Wholeheart Agency was born. Today, based in Gainesville, Florida, Wholeheart serves purpose-driven brands worldwide, helping them integrate positive impact into their business and marketing strategies.

Alice believes that doing good is the best way to stand out, attract loyal customers, and drive creative, impactful results. When she’s not working, Alice enjoys exploring local farmers' markets, spending time with her rescue pets, and supporting community initiatives.

Alice Stankovitch Wholeheart Agency Founder

How We Can Help

We provide tailored marketing solutions designed to drive growth and make a positive impact. Our services are crafted to meet your unique needs, helping your brand thrive while staying true to its values.

POSITIVE IMPACT MARKETING STRATEGY

Get a personalized and strategic marketing plan centered around your brand's purpose. We align your business goals with impactful marketing tactics to drive growth and engagement.

THIS IS FOR YOU IF:

  • You’re looking to create a comprehensive marketing plan that aligns with your brand’s purpose.
  • You need to boost brand awareness and drive meaningful engagement.
  • You’re seeking strategic direction, oversight, and implementation for your marketing efforts.
  • You’re struggling to connect your marketing tactics with your business goals
  • You want to reach consumers at multiple stages of the conversion funnel.

PURPOSE-DRIVEN CONTENT PRODUCTION

Create meaningful content that tells your brand's story and connects with your audience. From blogs to videos, we produce content that aligns with your values and enhances your brand's presence.

THIS IS FOR YOU IF:

  • You need high-quality content that reflects your brand’s mission and values.
  • You’re looking to engage your audience with compelling storytelling.
  • You want to enhance your brand’s online presence with impactful content.
  • You’re struggling to produce consistent and relevant content.
  • You're ready to drive traffic and engagement through purposeful content.

PURPOSE-DRIVEN BRAND BUILDING

Craft a compelling brand identity that resonates with your audience and reflects your mission. Our Purpose-Driven Brand Building service helps define your purpose, voice, and visual identity to create a cohesive and impactful brand.

THIS IS FOR YOU IF:

  • You’re a startup or established business looking to define or redefine your brand identity.
  • You seek to create a brand that stands out in the market with a clear purpose and vision.
  • You want to build a strong emotional connection with your audience.
  • You’re struggling to convey your brand’s mission and values effectively.
  • You need a cohesive and impactful visual and verbal identity.

NONPROFIT MARKETING SERVICES

Amplify your nonprofit's impact with tailored marketing services at discounted rates. We help you engage your supporters and drive meaningful change through strategic marketing efforts.

THIS IS FOR YOU IF:

  • You’re a nonprofit organization looking to enhance your marketing efforts.
  • You need to increase awareness and engagement for your cause.
  • You’re seeking affordable marketing solutions tailored for nonprofits.
  • You’re struggling to connect with and grow your supporter base.
  • You want to drive donations and support through impactful marketing strategies.

What Drives Us

In a world where quick wins and fleeting trends often take center stage, we’re dedicated to something deeper and more enduring. At Wholeheart Agency, our purpose is to help more brands harness the power of positive impact in a way that drives business results while making a difference.

Recognized for our innovative approach to purpose-driven marketing, our team blends strategic insights with a commitment to positive change. We excel in crafting compelling content and executing strategies that resonate deeply with your audience while staying true to your brand’s values.

Our strengths lie in our ability to identify and leverage impactful trends that align with your mission. In today’s fast-paced digital landscape, it’s crucial to stay ahead of the curve, and we consistently demonstrate our expertise in doing just that.

We believe in the power of business to drive social and environmental change, and we’re passionate about helping brands achieve success while making a difference. Whether it's through creative content production, strategic planning, or comprehensive campaign management, we are committed to delivering results that benefit your bottom line and the world around you.

We love innovative ideas, sustainable practices, and meaningful connections. Let’s work together to make your brand a force for good!


Walking the Purposeful Walk

We don't just preach on the power of positive impact—we demonstrate it in everything we do. Here are just a few of our year-round positive impact initiatives.


Charitable Contributions

We donate 1% of our quarterly revenue each quarter to a rotating selection of charities and nonprofits.

Nonprofit Discounts

We offer a 10% discount on all services to registered nonprofit organization to help them achieve their mission more effectively.

Pro Bono Projects

We team up with grassroots nonprofits in need to provide free marketing strategy and support.

Free Resources

We offer a growing library of resources to help business owners and brand leaders harness the power of impact.

Happy Purpose-Driven Clients

Melody Goodman

PARTNER, COLLECTIVE PC

What I love about Wholeheart is they're able to take a complex industry like real estate and create fun and engaging content that helps grow my audience and provide insights on the local market and green housing.

John Boyle

MANAGER, BEACH BREAK SURF CAMP

I could not be happier working with Wholeheart. What I most enjoy is the well thought out strategy and timeline for delivery. Their method is holistic, easy-to-understand, and turns my vision and business goals into reality.

jessica steinrock

Jessica Steinrock

CEO, IDC PROFESSIONALS

Wholeheart is a joy to work with - they are creative and data-driven and have gone above and beyond to help take our business to the next level. Their values are at the center of all they do, which makes them the perfect pairing for our values-driven company!

screw the status quo

Let's Do Some Good Together

Take the first step into a new brand era– one where your business shapes a brighter future.