Last week, we launched our client Sail Portland Maine’s first nonprofit partnership campaign. This campaign is part of our Grand Positive Impact Experiment, where we build positive impact
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- Author: Alice Beth
How We’re Helping Dogs Get Adopted Through Our Client’s Partnership Campaign
Imagine a marketing campaign that: Introduces a unique new offer Brings in a new revenue stream Expands reach into a new audience Strengthens ties in the local community
Weeks 3-4: Unveiling a Purpose-Driven Brand Evolution
As we sail further into the Grand Positive Impact Experiment, we've reached an exciting milestone: the brand development phase. Over the past two weeks, we've been busy refining the
Week 2: How We’re Building Positive Impact Into This Sailing Company
It’s Week 2 of the Grand Positive Impact Experiment, and an exciting one as we moved from planning into action!Last week, we did an initial brand assessment and
Week 1: Kicking Off The Grand Positive Impact Experiment
This week marks the exciting kickoff of our Grand Positive Impact Experiment!We're setting out to prove the power of positive impact in business. To do this, we're running
Unveiling our Grand Positive Impact Experiment
When I started Wholeheart Agency in 2021, my vision was clear: To support purpose-driven brands trying to make the world a better place. I saw ourselves working with
7 Mistakes We See in Paid Social Campaigns and What to Do Instead
A new year tends to usher in new projects, refreshed budgets, and subsequently, paid ad campaigns across social media. 2024 is no different. This month, we’ve been grinding
3 Years, 3 Lessons as Founder of a Purpose-Driven Marketing Agency
When I started Wholeheart Agency in 2020, my vision was clear: to build a marketing agency that helped purpose-driven brands amplify their positive impact. What do I mean
New Year, New Marketing: 7 Strategies to Kickstart Your Business in 2024
A new year has arrived, and with any luck you’re returning from the holidays feeling refreshed and ready to start 2024 on a high note. (And if you’re
Top 7 Predictions for Purpose-Driven Marketing in 2024
As the owner of a purpose-driven marketing agency, I’ve become just a tad obsessed with this particular niche – understanding what it is, how it’s being executed, and