hire us
Fundraising Strategy + Content Support for Hippodrome Theatre
When Florida Governor Ron DeSantis vetoed $2 million in funding for cultural and museum grants in 2024, it delivered a significant blow to arts organizations across the state, including the Hippodrome Theatre.
As a cornerstone of Gainesville’s cultural identity and a vital contributor to the local arts scene, the Hippodrome relied heavily on these funds to sustain its programming and community outreach.
We partnered with the Hippodrome to develop a comprehensive marketing strategy aimed at rallying community support for the Override the Veto campaign through direct donations and the purchasing of subscriptions and flex passes. By focusing on clear messaging, audience engagement, and actionable fundraising tools, we helped the theater effectively communicate its value to the community and mobilize support during a critical time.
Campaign Highlights
Our campaign focused on major audience channels to maximize impact:
Campaign Breakdown
Strategic Planning
We developed a tailored marketing strategy designed to align with the Hippodrome’s goals and audience needs. By identifying key channels and crafting a unified approach, the strategy ensured the campaign’s message was clear, consistent, and impactful across platforms.
Refined Messaging
To highlight the Hippodrome’s cultural importance, we crafted concise, emotionally resonant messaging. This focused on the theater’s value to the Gainesville community and emphasized the urgency of supporting the Override the Veto campaign.
Video Production
We provided comprehensive video support, including scripting, filming, and editing. These videos were used across the campaign’s social media, website, and email efforts, bringing the theater’s story to life in a compelling and shareable format.
Website Copywriting + Design
We refreshed the campaign’s landing page to ensure it was visually appealing, user-friendly, and aligned with the campaign’s goals. Updated copy and design elements made it easier for visitors to take action and support the Hippodrome.
The Results: Clearer Messaging, Stronger Support
Our partnership with the Hippodrome resulted in a campaign that resonated emotionally with their audience and drove meaningful support. We helped simplify the process for audiences to take action, making it easier to understand the theater’s needs and contribute.
Campaign Results
Our work focused on creating clarity and emotional connection while empowering the Hippodrome to mobilize their community: