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Empowering the Humane Society to Connect, Engage, and Inspire on Social Media
The Humane Society is a cornerstone of the community, advocating for animal welfare, connecting pets with loving homes, and educating the public. To help them amplify their mission, we partnered with them to enhance their social media presence, tell compelling, heartwarming stories about adoptable pets, and empower their team with tools to manage content effectively.
Our work focused on creating emotionally-driven social media content that pulled at heartstrings, producing impactful video stories to showcase the unique stories of individual dogs, and providing systems and best practices to help their team take control of their marketing efforts.
Project Highlights
Our campaign centered on leveraging emotional storytelling and sustainable tools to drive engagement and amplify their mission:
Storytelling That Brings Each Pet to Life
Our videos are strategically crafted to evoke emotion and inspire action by showcasing each pet’s unique journey.
These heartfelt stories highlight their personalities and needs and pull at heartstrings to drive adoption inquiries, encourage shares to reach new audiences, and boost engagement for greater visibility.
Project Breakdown
Social Media Strategy
We developed a tailored social media strategy focused on key pillars: showcasing adoptable pets, highlighting the group’s mission and impact, educating the public, engaging the community, and driving fundraising efforts.
Designed to address immediate goals while being adaptable for long-term use, the strategy provided a clear framework for consistent, impactful posting that resonated with their audience and supported their broader objectives.
Video Content Production
We produced a series of videos featuring adoptable animals, along with interviews with HSNCFL staff and volunteers, using emotional storytelling to raise awareness, connect with new audiences, and inspire action.
These videos not only highlighted the unique stories of each pet but also showcased the Humane Society's mission and impact, supporting broader goals like attracting donations and corporate sponsors. By driving engagement, they played a key role in helping more animals find loving homes.
Tools and Training for In-House Social Media Success
We created systems, tools, and resources—including a content workflow, calendar, and customizable templates—to empower the Humane Society to succeed on social media beyond our partnership.
Through team training and documentation on best practices, we equipped them to confidently manage a consistent and effective in-house strategy that aligns with their mission and drives meaningful results.
The Results: Stories That Inspire, Systems That Deliver
Through emotional storytelling and impactful videos, we highlighted the unique stories of adoptable pets while showcasing the Humane Society’s mission to drive engagement and inspire support. Paired with a tailored social media strategy, our work helped them connect with their audience, raise awareness, and attract donations.
To ensure long-term success, we provided their team with tools, workflows, and training to manage social media effectively and independently. With a flexible strategy and empowered team, the Humane Society is now equipped to sustain their efforts, reach new audiences, and help more animals find loving homes.
