The Story
Intimacy Directors and Coordinators (IDC) is an organization pioneering practices for performed intimacy, simulated sex and nudity for theatre, live performance, tv and film.
As the premier organization for training and certifying new Intimacy Directors and Coordinators, they offer a framework of research and theory along with practical application in some of the most prominent entertainment spaces in the world– including high-profile shows like Netflix's Bridgerton.
Historically, IDC has offered training workshops for intimacy professionals. When IDC introduced their new Consent Studio– a membership platform for universities, productions, and performing arts centers– they wanted help growing their social media channels while expanding to include a new audience and driving website traffic and sales for their workshops and Consent Studio.
The Solution
We devised a content strategy for IDC using social media, email marketing, downloadable resources, and paid ad campaigns to grow their audience, provide valuable education, and generate awareness and drive sales for IDC offerings.
Fresh Branding on Social Media
Breathing life into their branding and social media content.
We gave IDC a mini-makeover, creating a new look & feel based that reflected their values while feeling fun and inspiring.
This included a new color palette, mood board, typography, and profile updates.
Purpose-Driven Content Marketing
Using social media and email marketing to entertain, educate, and attract new business.
We create content that aligns with IDC's mission while providing valuable education and fun entertainment.
Content is distributed primarily through social media channels and email campaigns, though we also work on special content such as downloadable resources.
Consent Studio
Launch Campaign
Driving awareness and attracting leads for a new product launch.
We developed and managed a 6-week launch campaign for IDC's Consent Studio– an online education platform.
The campaign used organic content, downloadable ebooks and guides, paid ad campaigns, and influencer marketing to drive awareness and interest.
The Results
In the first three months of working with IDC, we were able to achieve:
(as compared to previous period).
If those are just the first three months, imagine what a year can do!
The Feedback
Wholeheart is a joy to work with - they are creative and data-driven and have gone above and beyond to help take our business to the next level. Maybe more important, their values are at the center of all that they do, which makes them the perfect pairing for our values-driven company!
Jessica steinrock, ceo of intimacy directors and professionals