Positive Impact Marketing Campaigns

Build impact into your marketing in a way that drives growth through our innovative strategies and meaningful campaigns.

Brands With a Positive Impact Are The Ones That Last.

They don't just endure; they become beloved icons, household names, and brands that people actively support, talk about, and admire as examples of how business should be done.

This has always been true, but never more than today. People expect more from the companies they support. They have a world of options and information at their fingertips. Give them a reason to choose you.

Building impact into your business opens a world of opportunities, whether you're:

  • Driving sales through nonprofit partnership campaigns
  • Building community through local events and fundraisers
  • Growing your audience through collaborative campaigns
  • Driving engagement through meaningful and strategic content 
  • Fostering brand loyalty by giving back to your community
  • Standing out in your market as the brand that actually gives a f*** 

At the same time, you create a positive ripple effect. You make a difference in your community, and drive support for causes you care about. You inspire others to give back, too.

You become part of a movement towards a better future, as one of the brands leading the way.

Your next great era in business is on the other side of impact.

We can help you get there. 

Two Tiers. Infinite Possibilities.


We make it easy. Choose between two tier options, whether you prefer a more DIY-route or hands-on marketing support and campaign execution.

TIER ONE

Positive Impact Marketing Strategy

We work with you to develop a custom impact marketing strategy for you to execute yourself or in-house, plus a step-by-step action plan, content assets to streamline execution, and our expert guidance and support.

4-Week Engagement

THIS IS FOR YOU IF:

  • You want to handle your own marketing but need a clear, actionable strategy and roadmap to follow
  • You love the idea of giving back to your community and causes you care about (especially in a way that fuels growth)
  • Your current marketing efforts feel disjointed, ineffective, or lack a clear strategy, direction, or focus
  • You struggle to consistently create content that performs well, support your marketing goals, and tells your unique story
  • You need help identifying the right channels and tactics to reach your goals or tap into a new audience
  • You want to build a loyal community of brand advocates who go out of their way to support your business
  • You’re ready to stand out in your market by aligning your business and marketing with meaningful impact initiatives

DELIVERABLES:

With this tier, you'll walk away with an innovative impact marketing strategy, a clear action plan for execution, and custom content assets to streamline and enhance your marketing efforts.

IMPACT MARKETING STRATEGY

  • Goal Mapping: Setting clear, measurable objectives and charting your path to get there.
  • Purpose-Profit Framework: Your strategy for merging your business goals with positive impact initiatives.  
  • Audience Alignment: In-depth profiles and insights into your target market to help guide messaging and campaigns that truly resonate.
  • Positive Impact Campaign Ideas: Tailored suggestions for impact campaigns based on your goals, audience, and resources.
  • Partnership Opportunities:  A breakdown of specific partnership opportunities we recommend pursuing, plus fun campaign ideas
  • Content Strategy: A customized content plan designed to support your marketing goals and impact initiatives.
  • Budget Allocation: Suggested budget distribution across various marketing activities and channels.
  • Performance Metrics: Key performance indicators (KPIs) to track the success of your marketing efforts.

BONUS ASSETS

  • 3-Month Action Roadmap: A step-by-step guide to implementing your impact marketing strategy, including key milestones and suggested timelines to keep your marketing on track 
  • 45-Day Social Media Calendar: A detailed plan of posts, stories, and engagement activities that align with your new impact marketing strategy. Includes two social media platforms.
  • Content Maximization Plan: Strategies for sharing and repurposing content across your key platforms to maximize its value and reach.

PRICING + PAYMENT:

Price: $1,800

Payment Options:

  1. 1
    Full Payment: Pay in full up front for a $100 discount and no processing fee.
  2. 2
    Split Payment: Two equal payments of $925 at the start and end of the project. Includes $50 processing fee.
  3. 3
    3-Month Installment Plan: $635 per month for three months. Includes $105 processing fee.

TIER TWO

Positive Impact Marketing Strategy + Execution

Let us handle everything from strategy to execution. This tier includes everything from Tier One, plus the full execution of your strategy and active campaign management across channels. 

3-Month Engagement

THIS IS FOR YOU IF:

  • You want a full-service marketing solution that includes both strategy and execution
  • You love the idea of giving back to your community and supporting causes you care about
  • You prefer to focus on running your business while experts handle your marketing
  • Your current marketing efforts feel disjointed, ineffective, or lack a clear strategy, direction, or focus
  • You struggle to consistently create content that performs well, supports your marketing goals, and tells your brand story
  • You need help identifying the right channels and tactics to reach your goals or tap into a new audience
  • You want to build a loyal community of brand advocates who go out of their way to support your business.
  • You’re ready to stand out in your market by aligning your business and marketing with meaningful impact initiatives.

DELIVERABLES:

In addition to all deliverables from Tier One, this tier includes the actual execution of your strategy over a 3-month period. 

  • In Month 1, we develop your impact marketing strategy, and create all content and materials for your campaign. 
  • In Months 2-3, we set up and actively manage your campaign across key marketing channels.

Campaign Deliverables Include:

  • Website Content & Setup: 1 Campaign Landing Page and Website Funnel Setup, all tailored to your campaign strategy with custom content and implementation.
  • Social Media (Organic): 8 Short-Form Videos, 6 Social Media Posts, and 10 Social Media Stories, all ready-to-go with copywriting, design, and posting handled by us.
  • Paid Social Campaigns: 4 Targeted Ad Campaigns with Audience Targeting and Custom Ad Creative, including full management from creation to optimization.
  • Email: 4 Campaigns with Design, Copywriting, Automation Setup, and Segmentation Strategy, fully managed for you.
  • Monthly Performance Reports (Months 2-3): Detailed Analytics, Recommendations for Improvement, and an End-of-Campaign Summary Report.
  • Ongoing Support and Guidance: Bi-Weekly Zoom Calls for the duration of our project to develop strategy, get feedback, and share campaign updates and results.

This blend of deliverables has been carefully developed and refined through years of experience to include the most essential and proven elements of a successful marketing campaign.

PRICING + PAYMENT:

Price Breakdown:

  • Monthly Payment: $1,500/mo
  • Total for 3-Month Period: $4,500

Suggested Advertising Budget:

Paid advertising is optional but highly recommended to enhance your campaign's results.

We suggest setting aside an additional $500-$1,000 per month for advertising during Months 2 and 3.  This budget will be used directly for ad placements on platforms like Facebook and Instagram.

Additional Details:

  • Billing Cycle: First payment due upon project initiation, with subsequent payments auto-billed monthly on the same date.
  • Commitment: Minimum 3-month commitment to ensure sufficient time for strategy implementation and optimization.
  • Post-Project Support: Ongoing marketing support is available after the 3-month period, with flexible options to continue or adjust services based on your evolving needs.

Melody Goodman

PARTNER, COLLECTIVE PC

What I love about Wholeheart is they're able to take a complex industry like real estate and create fun and engaging content that helps grow my audience and provide insights on the local market and green housing.

John Boyle

MANAGER, BEACH BREAK SURF CAMP

I could not be happier working with Wholeheart. What I most enjoy is the well thought out strategy and timeline for delivery. Their method is holistic, easy-to-understand, and turns my vision and business goals into reality.

jessica steinrock

Jessica Steinrock

CEO, IDC PROFESSIONALS

Wholeheart is a joy to work with - they are creative and data-driven and have gone above and beyond to help take our business to the next level. Their values are at the center of all they do, which makes them the perfect pairing for our values-driven company!

FAQ

What's the difference between the two tiers?

Tier One takes more of a "Done With You" approach. We work with you to develop your marketing strategy, an implementation plan, and supporting assets, but the execution is on you and your team.

In Tier Two, everything is "Done For You"– from strategy to execution. You get the strategy and assets from Tier One, and then we execute and manage your 2-month campaign across channels.

If you want to handle your marketing yourself but could use some expert guidance, choose Tier One.

If you want us to develop, implement, and actively manage + optimize an exciting impact marketing campaign, Tier Two is for you.

How long does the process take for each tier?

Tier One is a 4-week process, culminating in the delivery of a detailed marketing strategy and supporting assets. 

Tier Two spans 3 months, with the first month focused on strategy development and the following two months dedicated to campaign execution.

Can I customize the services to fit my specific needs?

Yes, to an extent.

We carefully curate our packages based on years of experience and trial-and-error to find the blend that works best for most businesses. 

That said, we are able to make minor adjustments to the type or amount of deliverables included in each tier.

This may incur additional fees, which we can discuss during our Discovery Call.

What if I want additional support after the project?

Depending on your needs, we may be able to offer ongoing support after the project. We can discuss this on our Discovery Call or towards the end of our project– or your always welcome to reach back out.

Is this service location-dependent?

We’re based near Gainesville, Florida, but we serve clients wherever they are.

Depending on your location and needs, our approach may vary.

  • If you’re nearby, we can capture content on-site or at your desired location.
  • If not, we can arrange content capture through shipping, travel, or partnering creators for an additional fee.

Anything is possible; it all depends on your needs and budget. We can discuss your options during your Discovery Call.

What kind of content is included?

We focus on creating impactful, creative content that tells your brand’s story—never just content to check a box.

The exact content will be tailored to your brand, with an emphasis on short-form video because that’s what resonates most right now. We also incorporate branded photography, custom graphics, and more, depending on what makes sense for your brand.

How often do we meet throughout the project?

We'll have regular strategy calls and ongoing email communication throughout the project. 

For Tier One, we meet at the start of the project and once again to discuss feedback and implementation

For Tier Two, we meet bi-weekly (every other week) throughout the project duration.

For both Tiers, you'll receive monthly check-in calls for 3 months post-project to address obstacles, answer questions, and maintain momentum.

Do you handle everything in-house?

We manage all strategy and campaign execution in-house, ensuring consistency and alignment with your brand's purpose and priorities. 

For specialized needs, we may collaborate with trusted partners, but we oversee the entire process to maintain quality and effectiveness.

Do you help me form campaign partnerships?

Partnerships play a key role in the marketing strategies and impact campaigns we create.

That's because they're an incredible way to amplify impact, tap into new audiences, and introduce cool offers and experiences that people want to support.

In Tier One, we include Partnership Opportunities as part of your impact strategy, suggesting potential partners and campaign ideas. The outreach, collaboration, and management is on you.

In Tier Two, we find your Partnership Opportunities and help you build those relationships and leverage them for your marketing campaign. This includes initial outreach and ongoing communication and campaign management.

What if I’m not sure which tier is right for me?

We recommend starting with a free Discovery Call to discuss your business goals and vision. We’ll help determine which tier best aligns with your needs.

Witness the Power of impact in action

Impact Strategy

Partnership Planning

Campaign Managment

See how we helped a sailing tours company in Maine drive sales during the off-season and significantly boost reach and engagement within the local community– all while helping dogs get adopted and donating a portion of ticket sales from the Adoptable Dog Cruise campaign.  

Everyone loved the Adoptable Dog Cruise, myself included. It was a blast taking the dogs out on the water, the local community loved it and were excited to show support, and we got a ton of love on social media. Plus, we got to help dogs get adopted and drive donations for our local shelter.

How to Get Started

1. Select Service Tier

Choose the service tier that best fits your needs from the Service Tier section above. Make note of any adjustments you might like to make to your selected tier– for example, adding an additional social media platform.

2. Submit Inquiry Form

Once you select the tier that best fits your needs, fill out an inquiry form. We'll review it to ensure our values and expertise align with your needs. If it's a good fit, we'll email you to set up a free 20-minute Zoom meeting.

3. Schedule Zoom Call

During our Zoom meeting, we'll discuss your business goals, challenges, and whether our service is right for your needs. If we both agree it's a good fit, we'll move forward with project planning.

4. Get Project Plan

If we both agree on our call to move forward, we'll send your your custom project plan, including quote and timeline. Once you sign, we’ll kick off the onboarding process.

Why work with Wholeheart?


We’re driven by more than just the numbers. Our purpose is to help more brand make a positive impact in the world. 

That means the more successful your campaigns, the greater your impact—and that’s what truly drives us. We go above and beyond to ensure your success, because when you succeed, others do, too.

Impact-Driven Marketing

We're not just about business; we're about making a difference. The better your campaigns do, the more positive impact your brand can have— and that’s what drives us.

Flexible, Tailored Support

We don’t lock you into rigid retainers. Our flexible packages give you exactly what you need, whether that's a clear strategy to execute yourself or campaign management.

Heartfelt Storytelling

We excel at telling stories that resonate. Our creative approach helps you connect with your audience on a deeper level, building loyalty and driving growth.

Let's Do Some Good Together

Take the first step into a new brand era– one where your business shapes a brighter future.

Which of the above tiers are you interested in?
  • TIER ONE - STRATEGY ONLY
  • TIER TWO - STRATEGY + EXECUTION
  • NOT SURE