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A simple strategy to stay consistent, build trust, and grow your business online—without burning out.
If social media has ever made you feel overwhelmed, burned out, or just… over it, you’re not alone.
Most business owners I know are doing their best to stay active online—but without a system, they end up stuck in one of these cycles:
- Posting whatever comes to mind in the moment. Better than nothing, but it’s not strategic—and when you’re not in the mood, it’s easy to hit a wall.
- Disappearing for weeks at a time. Your audience forgets you—and so does the algorithm. Inconsistent posting makes your content less likely to show up next time.
- Overthinking every reel, carousel, or caption. You’ve got enough on your plate—decision fatigue shouldn’t be part of the process.
- Wondering what the point even is. What does 50 likes on a post really do for your business? (Spoiler: not much, unless your content ties back to a clear goal.)
Here’s the truth: social media isn’t the problem. The problem is not having a system.
When content feels like one more overwhelming task, it’s tempting to give up or burn out. But with a repeatable framework—and a little support to get it set up—you can stay consistent, show up with purpose, and actually get results from your content. (That’s exactly what we help our clients do through our strategy sessions and ready-to-post content packages.)
The Fix: A Repeatable Framework That Actually Ties to Business Goals
Instead of guessing what to post or reinventing the wheel every week, build a simple content rotation you can stick to.
We call it the 6-Post Content Framework—and it’s the same structure we use to build out content calendars for our clients.
Each post type is tied to a clear, intentional goal—so every time you post, you’re doing it with purpose.
This framework helps you:
- Stay consistent without burning out
- Know exactly what to post—and why
- Save time and cut down on decision fatigue
- Build real relationships and trust with your audience
- Promote your offers without feeling pushy
- Actually drive results—not just rack up likes
Let’s break it down.
1. Storytelling — For Connection, Loyalty, and Depth
What it is: Content that taps into the real story, heart, and human side of your brand. This could be a behind-the-scenes moment, a personal reflection, or a customer transformation that reminds people why your business exists in the first plac
Why it matters: People don’t connect to logos—they connect to people. Storytelling builds emotional resonance and trust, which makes your audience more likely to stick around, remember you, and eventually buy from you. In a sea of curated posts and promotional noise, a genuine story stands out and makes your brand feel human.
Try this:
- Share why you started your business
- Show a “before and after” of your growth or journey
- Highlight a customer or client transformation
- Reflect on a meaningful challenge or lesson you’ve learned
- Take your audience behind the scenes of your process, values, or mission
- Celebrate milestones or impact moments tied to your community or cause
Goal: Build trust + foster loyalty
Example: When Maya Velesko, founder of Superette Wine + Bistro Bar in Gainesville Florida, launched her Sunday Salons event series, she came to us to help bring the story behind it to life.
We filmed a long-form interview where she shared her origin story, the inspiration behind the series, and what it meant for the community. We broke it into short-form clips that rolled out over several weeks—helping her not only promote the event but deepen connection with her audience by sharing the heart behind it.
2. Trending — For Reach, Relevance, and Fun
What it is:
Content that taps into current cultural moments, viral sounds, or trending formats on Instagram and TikTok.
Why it matters:
Jumping on trends helps you get discovered by new audiences and ride the momentum of what people are already engaging with. But the real power comes when you take it a step further—blending a trend with something that reflects your brand’s values, messaging, or offer. That’s when a Reel becomes more than just “fun”—it becomes a strategic brand builder.
Try this:
- Recreate a trending audio with a niche-specific twist
- Use a viral skit format to spotlight something your brand does differently
- Tie a meme or moment to your services, values, or industry truths
- Tap into pop culture (movies, concerts, internet moments) with brand-relevant commentary
Example:
When Jackie Reynolds launched House of Yin, one of her core values was “collaboration over competition” in the wellness space. We jumped on a trending skit where two employees do the same task under the caption “when your boss says it’s not a two-person job”—but gave it a wellness spin. Our version poked fun at how competitive the industry can be, with the punchline being: “Not at House of Yin.” It was playful, relatable, and values-aligned—and it racked up tons of engagement.
Goal: Boost visibility + attract new followers
3. Educational — For Authority, Value, and Trust
What it is:
Content that teaches your audience something useful, whether it’s a simple how-to, a tip they didn’t know, or a breakdown of something they’ve always been curious about.
Why it matters:
When you share helpful, relevant knowledge, you position yourself as a trusted expert—not just another business trying to sell something. Educational content builds authority and shows your audience that you understand their needs and can actually help solve their problems. It also drives engagement from people who may not be ready to buy yet, but are still interested and watching.
And when done right, it does more than just teach—it subtly builds demand for what you offer by highlighting your expertise and planting the seed that you’re the one to turn to.
Try this:
- “3 things to know before…” carousel posts
- Myth vs. fact breakdowns in your industry
- Step-by-step tutorials or how-to reels
- Mini-lessons pulled from your service offerings
- FAQs answered in a quick, engaging format
- Tips, tools, or techniques your audience can try today
Example:
We created a reel answering a question we get all the time: Is it better to film social media content with a smartphone or a hi-res camera? It’s a quick, helpful video that shares real insights—and also gives a behind-the-scenes look at our content shoots. We explain when we use smartphone footage vs. high-res, and why both have their place depending on the type of content. It’s educational for the viewer, while also subtly highlighting the strategy, expertise, and quality that goes into our shoots.
Goal: Build authority + deliver real value
4. Promotional — For Sales, Conversions, and Clear CTAs
What it is:
Straightforward, value-driven content that tells your audience what you offer and how to buy, book, or sign up.
Why it matters:
People can’t hire you if they don’t understand what you do—or how to take the next step. Promotional content helps convert interest into action. That said, it’s important to use this type of content sparingly. If every post is a hard sell, people will tune out—or worse, unfollow.
The key is balance. Mix in direct promos when it counts, and use storytelling, educational content, or behind-the-scenes moments to promote your offer in a more subtle, connection-driven way. And when you do post something directly promotional, keep it short and clear—those posts tend to perform best in the algorithm.
Try this:
- “Now open for booking” announcements
- “This is for you if…” fit check posts
- Limited-time promos or deadlines
- Testimonials or client success stories
- What’s included in your service (carousel style)
- Feature a product with 2–3 key benefits
- Showcase a freebie, opt-in, or course
Examples:
We filmed an interview with LeAnn Averell of A Thousand Leaves Herb Shop to promote her online herbalism courses—but instead of jumping straight into a sales pitch, we started with her personal journey: how herbalism changed her life. By leading with story and depth, we built trust and engagement before tying it into the offer.
For a more direct approach, we created a short-form reel for Superette promoting their Apéro. Just a few clips, a punchy caption, and a clear call to action—short, sweet, and effective. These kinds of posts are great for visibility and quick conversions when used intentionally.
Goal: Drive sales + generate leads
5. Engagement — For Interaction, Growth, and Fun Debates
What it is:
Content that invites your audience to share their thoughts, weigh in, or join a discussion.
Why it matters:
Posts that spark conversation signal value to the algorithm and help deepen community connection. While bold or controversial topics often drive the most engagement, even simple prompts, polls, or relatable questions can create meaningful dialogue—just make sure it aligns with your brand values.
Try this:
- Hot takes or bold opinions
- “This or that” or poll-style questions
- Ask your audience how they’d handle a common challenge
- Weigh in on a local issue or industry trend and invite responses
- Debate-style captions (“Is ___ dead?” or “Should you ___?”)
Example:
We posted a Reel from Wholeheart asking “What happened to retail in downtown Gainesville?”—a topic rooted in genuine curiosity and concern for the community. It led to over 100 comments, sparked respectful debate, and significantly boosted visibility. Because it aligned with our brand’s values and local impact goals, the engagement felt both strategic and meaningful.
Goal: Increase engagement + strengthen community
6. Collaboration — For Strategic Partnerships and Shared Reach
What it is:
A collaboration post is when two accounts co-create a piece of content, and one invites the other as a collaborator on Instagram—meaning it gets published to both accounts, shows up on both grids, and reaches both audiences.
Why it matters:
Partnering with other local businesses, creators, or aligned brands is a smart way to expand your reach and build real connections in your community. Collaboration content tends to be more fun, creative, and mutually beneficial—plus, when both audiences engage, the algorithm picks up on it and pushes it even further.
You both get to tap into new audiences, share the spotlight, and create something that feels bigger than just another promo post.
Try this:
- Co-host a fun, creative reel (blind taste test, challenge, Q&A)
- Share a behind-the-scenes moment from a shared project or event
- Partner on a giveaway, promo, or campaign
- Feature a fellow local biz in a joint video or post
- Use BTS content from a photo/video shoot and collab tag your photographer or vendor
Examples:
We created a fun collab reel with How Bazar and Third Space where their co-founders blindfolded me and Laila (How Bazar co-founder) to taste-test weird coffee drinks. It was fun, engaging, and helped us all tap into each other’s audiences.
We also share a behind-the-scenes reel shortly after every client content shoot and tag the client as a collaborator. This helps tease the upcoming content, gets their audience excited, and gives both of us more reach from a single post.
Goal: Reach new audiences + create shared value
How to Put This Framework Into Action (Even if You Only Post 3x a Week)
To recap, here’s why the 6-Post Content Framework works:
✅ It’s simple and repeatable. No more scrambling or second-guessing.
✅ It’s purpose-driven. Each post ties to a goal—not just “filling the grid.”
✅ It’s flexible. Whether you post 3x a week or 6, it adapts to your schedule.
✅ It balances structure and creativity. You still show up in a way that feels aligned—just with way less stress and way more results.
This framework helps you stay consistent, reduce decision fatigue, and build content that actually works for your business. But it’s not a rigid formula.
You might lean into storytelling and educational posts during seasons of growth and brand-building, then shift toward promotional and engagement content when you’re launching something new. The weight of each content type should flex with your goals—and how often you’re posting.
If you’re posting three times a week, you’ll rotate through post types more gradually. Posting five or six times? You can cover all six types and double up where needed.
The key is a balanced, intentional mix that fits your brand, audience, and strategy.
Sample 5-Post Weekly Content Plan:
- Monday – Storytelling:
Share your origin story, a behind-the-scenes moment, or a personal insight. - Tuesday – Educational:
Teach a tip, answer a FAQ, or break down a concept your audience needs to know. - Wednesday – Engagement:
Start a discussion, ask a question, or post a bold opinion to invite responses. - Thursday – Promotional:
Highlight your offer, product, or service with a clear call to action. - Friday – Collaboration:
Partner with another brand or biz for a fun or mutually beneficial post.
No matter how often you post, this framework gives you a strategy you can stick to—and adapt as your business grows. It’s not about doing more, it’s about showing up with purpose and making every post count.
Want Help Implementing This Framework?
You don’t have to figure it out on your own. We use this exact 6-post content system with our clients to help them stay consistent, show up strategically, and actually drive results from social media—without the stress.
Here are two ways we can help:
Done-for-you content creation that plugs straight into this framework—complete with ready-to-post content, beautiful brand photography, and a customized content strategy. Best for local brands that want to stay visible, look polished, and post with purpose (without doing it all themselves).
→ Social Strategy Sprint
A one-on-one deep dive where we clarify your content pillars, plan your next 30 days of content, and build a strategic roadmap tailored to your goals. Perfect if you want to handle your content in-house but need clarity, direction, and a game plan to start strong.
Both options take the guesswork out of social media—and turn your content into a real business asset.