The Grand Positive Impact Experiment
Follow along as we build positive impact into an everyday business and report on progress and results in real time.
setting out to prove the power of positive impact in business
We're building positive impact into the business and marketing of a real-world company to prove that "doing good" is good for business.
In doing so, we celebrate and prepare for the launch of our Positive Impact Marketing Program, which will help business owners grow their business through strategic giving, purposeful brand development, collaborative marketing, and an exciting launch campaign.
Follow along as we take our client through this transformative journey, report on progress and results, and provide inspiration and ideas you can build into your own business.
Meet the Client: Sail Portland Maine
Ian Glass owns a popular sailing tour company in Portland, ME. While business is good, he competes in a crowded market and it can be a struggle to stand out. He also closes down for the harsh Maine winters, causing seasonal fluctuations in both revenue and customer engagement.
We’ll be working with Ian to build positive impact into his business in a way that helps him foster brand loyalty, stand out from competitors, create valuable local partnerships, drive more consistent revenue year-round, and have a positive impact in his community.
Follow Sail Portland Maine on Instagram to watch our experiment at work!
Grand Positive Impact Experiment Updates
Follow along with the Grand Positive Impact Experiment as we report on program progress and results every Friday. Sign up below so you never miss a milestone.
Week 0: Unveiling Our Experiment
Learn more about the Grand Positive Impact Experiment with an introductory blog post that dives deep into the details.
Week 1: Initial Brand Assessment
The first week is all about reviewing client data, analyzing performance metrics, and talking through some potential impact marketing ideas.
Week 2: Impact Strategy Development
Next, we put everything we've learned into our first impact strategy draft, and work with the client to fine-tune and finalize.
Weeks 3-4: Brand Development
Once the strategy is approved, we get to work on execution– starting with a purpose-driven brand makeover.
Week 5: Partnership Development
Now that we have our best face forward, we're ready to begin reaching out to potential partners for collaborations and partnerships.
Week 6: Campaign Development
With our impact strategy and initial partnerships secured, we get to work on developing our big launch campaign.
Check back in...
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Week 7: Content Development
Having meticulously planned our launch campaign, we can start developing our launch content materials.
Check back in...
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Week 8: Reviews and Revisions
Almost ready for launch! This week, we work with the client to finalize campaign materials and test out tech components before launch.
Check back in...
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Week 9: Execute Launch Campaign
Time to go live! We activate the launch campaign, celebrating and welcoming in the brand's new era across channels.
Check back in...
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Week 10: Conduct Impact Analysis
With the campaign still running, we conduct an impact analysis of the experiment and compile a report on campaign results.
Check back in...
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Get Updates on the
Grand Positive Impact Experiment
Join our waitlist to watch how the Grand Positive Impact Experiment unfolds over the next few weeks – and 10% off the Positive Impact Marketing Program when we launch.